CAPC Strategic Plan: 2026-2028
The Center to Advance Palliative Care (CAPC) is a national organization dedicated to increasing the availability of quality, equitable health care for people living with serious illness. CAPC’s vision is Palliative Care Everywhere. This means that the U.S. health care system recognizes and takes steps to relieve suffering for all patients with serious illness, in every setting, every time. From 2026-2028, CAPC will carry out our mission and vision by pursuing four goals.
Goal #1: Drive the health and growth of specialty palliative care
- Make the case for palliative care across all health care audiences, including health care organization leaders, payers, policymakers, and clinicians across specialties and professions
- Provide technical assistance on designing and operating high-quality specialty palliative care programs for adult and pediatric patients
- Support adequate payment for high-quality palliative care through provider education and payer and policymaker advocacy
- Equip palliative care professionals with the leadership skills needed to navigate the US health care system
- Catalyze action by publishing data-driven insights on the palliative care field
- Convene palliative care professionals to facilitate community, peer learning, and mentorship
- Support palliative care policy advocacy at both federal and state levels
- Safeguard care quality by defining minimum palliative care program standards and avenues for quality accountability, in collaboration with key organizations
- Support the well-being of palliative care professionals and teams
- Raise awareness about palliative care among public and professional audiences
Goal #2: Improve care quality for people with serious illness across all care settings, specialties, and teams
- Educate all health care audiences about what they can do to improve care for people with serious illness, and their caregivers
- Train clinicians from all specialties and professions in core skills to improve care quality for people with serious illness, and their caregivers
- Maintain a multimodal education platform that addresses complex clinical topics for diverse clinical audiences
- Build collaborative relationships with specialty associations to represent the palliative care needs of the populations their members serve
- Address gaps in access to specialty palliative care by engaging non-palliative care clinicians
- Scale caregiver support programs nationally through education and advocacy
- Apply CAPC’s organizational expertise to scale mission-aligned models that improve care for people with serious illness and their caregivers
Goal #3: Reduce disparities for people with serious illness, and their caregivers
- Raise awareness among all health care audiences about existing disparities for people with serious illness, and make the case for investing in initiatives to reduce disparities
- Develop technical assistance to scale proven interventions that reduce disparities for people with serious illness
- Integrate content on disparities and equitable care delivery across all CAPC educational products and programs
- Train all clinicians to provide culturally competent care
- Activate and equip champions with the leadership and advocacy skills needed to navigate the US health care system on behalf of patient populations with health disparities
- Address gaps in access to specialty palliative care for underserved populations by developing targeted technical assistance
- Build strategic relationships with health care leaders and organizations focused on reducing health disparities
Goal #4: Maintain a high-performing and financially sound organization
- Diversify CAPC’s revenue portfolio
- Maintain strong relationships with existing funders, and nurture new philanthropic relationships
- Retain existing CAPC members through high-quality offerings and support
- Recruit new CAPC members through proactive outreach and being responsive to changes in the health care landscape
- Support team health and functioning by actively implementing CAPC's organizational values at all levels of the organization
- Maintain sound and transparent financial and administrative practices
- Maintain CAPC’s reputation as the go-to source of insights and information on palliative care, through data-driven reports, publication, and speaking
- Maintain team health, connectivity, and camaraderie in a virtual office
- Evaluate opportunities to leverage new technologies to advance our work
- Continuously seek out new faculty and partners